01
Consulting
We understand your operation, identify where an AI agent moves the needle, and design the use case.
The costliest AI move is pretending you know.
The smartest: starting from
idk.
idk — internet shorthand for "I don't know"
makers of
+
From that "I don't know"
to agents in production,
without losing the human touch.
If that's where you are, you're in good company. Since 2013 we've turned that "I don't know" into AI consulting and custom agents for marketing, sales and customer care — with the team that built Leadaki and Cliengo: 2,000+ companies and millions of conversations across 20 countries.
google & meta partners · gmp sales partners · awarded by google · featured in fast company
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002 / in numbers
2,000+businesses
20+countries
Millionsof conversations
13+years in production
recognition
awarded by googlefeatured in fast companygoogle & meta partnersgoogle marketing platform sales partner
003 / how we work
AI consulting and custom agents for marketing, sales and care.
We design, deploy and operate your agents. End-to-end, with your team, no invisible handoffs.
02
Implementation
We build the agent, train it with your brand and your data, and connect it to your systems — HubSpot, Salesforce, WhatsApp, Instagram, your site.
03
Operation
We monitor it, intervene when needed, and iterate on the real conversation.
04
Reporting
We tell you what generated conversations, what generated sales, and where to reopen or cut investment.
where does an agent move the needle in your operation?let's scope your use case · 30 min
004 / the two companies
Two companies. One craft.
No slides here: this is the team that built and runs two AI-powered marketing, sales and customer care companies. One opens the conversation. The other turns it into business. Everything we design for your enterprise was proven here first, with clients in more than 20 countries.
leadaki2013 → ∞
Pipeline orchestration
Performance and analytics for marketing and sales teams. Every ad dollar leaves a trace in your CRM: Leadaki closes the loop — it shows where each deal came from, which creative brought it in, and reopens budget where the conversation is converting.
google marketing platform sales partnergoogle & meta partners
cliengo2016 → ∞
Conversational growth
Chatbots and AI agents for sales and customer care. The conversation is the moment a visitor decides whether to trust you: Cliengo opens it on your site, WhatsApp and Instagram, keeps it alive, and returns the context to your CRM before you ask for the report.
first sales chatbot in latin americamillions of conversations
005 / client
Every client
is unique.
No playbook fits them perfectly. No two people say exactly the same thing. What worked last week with one can sound like a stock phrase to another today.
your
unique
client
Being open to not knowing —
is what lets us know them much better.
That's why we prefer asking questions over assuming answers. That's why every conversation is a new hypothesis, not an applied template.
Every client, unique.
No playbook fits them perfectly. No two people say exactly the same thing.
Today, this one.
Tomorrow, another. What worked last week with one can sound like a stock phrase today.
First, listen.
Being open to not knowing — is what lets us know them much better.
Ask before assuming.
Every conversation is a new hypothesis. Not an applied template.
And it flows back.
What the agents learn with one feeds the rest — without losing what's unique about each client.
01
02
03
04
05
05 / 05your
unique
client
what they need
what hurts
what they tried
how they decide
· listen first
ask better ·
· a fresh hypothesis
every conversation ·
the sum
Everything connects through feedback.
What one brand learns flows back to the other before you ask for the report.
- ▸data shared in milliseconds
- ▸one identity per person
- ▸handoff to a human when there's value
- ▸automatic feedback loop to media
006 / team
A team that blends the technical with the human.
And stays close from day one.
We don't ship an agent and walk away. We pair technical profiles who build the agents with people who understand your customer and your business — and we stay at your side while the agent learns, measures and improves. That closeness is what separates an enterprise project that scales from one that stalls.
0101 / 03
The technical
Engineering that designs the logic, connects it to your systems and measures every interaction.
0202 / 03
The human
People who understand your customer — caring for the voice, the tone, the nuances of your brand.
0303 / 03
The closeness
At your side from the first agent. We stay close while it learns and improves.
When a client tells us "I don't know" the best part of the job begins: turning it into a plan.
007 / story
We started in 2013 with Leadaki. We came from staring at hundreds of marketing pipelines and understanding one thing: the real bottleneck wasn't attracting. It was converting and sustaining the conversation.
Then came Cliengo, with the same obsession but from the other side of the counter: chat on websites, WhatsApp, Instagram. We were the first sales-oriented chatbot in Latin America. Two products, one intuition: you don't win a client just by attracting — you win them by responding.
Internally, we called the team behind both products LDK. Office nickname, chat shortcut. Over time, it stopped saying anything. The industry shifted three times — we saw the move to mobile, the pandemic, and now the AI revolution — and "LDK" no longer represented what we were becoming.
Changing just one letter of our name, we found the phrase that defines this era: idk — short in English for "I don't know". We didn't choose it because we don't know. We chose it because it's the phrase we hear most in every meeting: "I don't know how we're going to use AI". Our work starts exactly there.
008 / stance
Beginner's mind.
Thirteen years of craft and we still walk into every operation without preconceptions. Not because we don't know — because assuming is the fastest way to get your business wrong. Experience sets the floor; openness finds your case.
01openness02curiosity03no preconceptions
manifiesto
When…
- 0101When AI generates a thousand answers per second,what's scarce isn't the answer. It's the right question.
- 0202When AI can answer for us,we choose with judgment when it should — and when it shouldn't.
- 0303When everyone speaks with absolute certainty,we prefer the one who dares to say "I don't know". That's who we build the best plans with.
- 0404When frameworks come pre-packaged,the craft is knowing when not to apply them.
- 0505When a hypothesis can't be measured,we hold a hunch.
- 0606When data contradicts our intuition,data wins.
- 0707When a client writes in,it's not a ticket. It's someone deciding whether to trust.
- 0808When we're asked something we don't know,we say so. And we go figure it out together.
- 0909When everyone promises certainty,we promise rigor.
009 / contact
idk.
your "idk" · our craft
→ you bring the "I don't know", we bring the map
If you're asked how your company will use AI and the honest answer is "I don't know", you're in the right place: that "I don't know" is, literally, our name. We've spent 13 years turning it into marketing, sales and customer care that work. Let's talk about your case.
first conversation · 30 min · no commitment
2,000+ businesses · 20+ countries · google & meta partners